As a dedicated advocate for family-friendly policies and a passionate leader in the care economy, Shannon’s career spans employee benefits strategy, strategic marketing, content strategy, and process optimization—all anchored by her commitment to making life more manageable and meaningful for working parents.

Shannon’s expertise in entrepreneurship and the risk management & insurance industry reflect her balanced approach to risk—one side ready to dive into bold ideas, the other prepared with a parachute. This unique mix equips her to pursue ambitious goals with just the right level of caution.

Her journey into the care economy began long before becoming a parent herself. With a background supporting those organizations committed to helping professionals reenter the workforce after extended breaks (often for caregiving), Shannon has dedicated her career to supporting others in ways that align closely with her own experiences and values.

After serving as Senior Director of Marketing & Strategic Partnerships at iRelaunch, Shannon stepped into two major new roles: mom and serial entrepreneur—launching two businesses in a single year. Both ventures are rooted in her passion for care-inclusive solutions that enable individuals and families to thrive. To learn more about her other venture, Potluck, visit the site here.

Shannon believes that every family deserves the opportunity to thrive in every aspect of life, including their professional careers. She is deeply committed to care-inclusive employee enablement, recognizing that true workforce success requires addressing the structural barriers of caregiving, domestic labor, and the invisible load. With SOLAM Solutions, she is dedicated to helping organizations that are driving this change, ensuring that work is designed to support—not compete with—the realities of care.